Spring/Summer 2024 (SAA-uk) Newsletter

We’re thrilled to share that we’ve been working closely with South Asian Arts-uk (SAA-uk), the heart of Indian classical music and dance. Since their journey began in June 1997, they’ve been a trailblazing charity, joyfully celebrating and educating about South Asian Classical dance and music. They’ve also been pushing the envelope on how traditional and contemporary South Asian arts are taught, performed, and enjoyed by audiences. We were absolutely excited when SAA-uk entrusted us at Orange marketing with a special mission: to design a spring-summer 2024 report that captures a year’s worth of international conservation efforts, in a manner that’s easy to navigate and truly engaging. We embraced their vibrant brand colors and took a playful leap by incorporating a handwritten-style font, adding a personal touch to the report. We’ve also sprinkled in a few well-designed photo pages (a must-have, really!) and a dash of icons. The end result? A snapshot of unforgettable global moments that bolster the progress made in preserving the traditional and promoting the contemporary.